Habitual Buying Behavior at Buying

Habitual Buying Behavior. Consumers in this case usually do not form a strong attitude toward a brand but select it because it is familiar. Habitual purchases are characterized by the fact that the consumer has very little involvement in the product or brand category.

The product is perceived as commodity and doesn’t provide much difference from its. It usually happens when a consumer buys daily routine items frequently, and he doesn’t pay much attention to it. Habitual buying behavior is a common occurrence among various consumers and is dependent on several factors.

Dissonance Reducing Buying Behavior / Consumer Buying

Someone who buys the same product over and over is exhibiting habitual buying behavior and high product loyalty. Routinized response behavior (rrb)/ habitual buying behavior: Consumers have little involvement in this product category—they simply go to the store and reach for a brand. Consumer have little involvement in product category they simply go to the store and reach for a brand.